Buyers’ Programme: Around 800 Invited to Attend 2018 Event

Some 800 buyers have been invited to attend ITB China this year. This includes 600 top performers from last year and hundreds of new ones, whereas over 250 will represent China’s largest travel agencies. Hosted buyers represent the Chinese Leisure, MICE and Corporate travel markets: 97% of the hosted buyers come from Mainland China and 3% are from Hong Kong, Macau and Taiwan. ITB China has been designed as a pure B2B platform, professionally matchmaking exhibitors from all over the world with Chinese buyers. More than 15,000 prescheduled appo intme n ts wi l l maximise the business opportunities of both the exhibitors and the buyers. Leading Chinese travel industry companies including Caissa, Fliggy, Tuniu, Utour Travel and many others have confirmed they will be sending their buyers to the second edition of ITB China next week. David Axiotis, General Manager ITB China: “ITB China not only brings top Chinese travel buyers together with world-class tourism suppliers, but also with innovative technological applications. In 2018, we are increasing our buyers program by inviting some 850 buyers whereas our focus is making sure that the quality and quantity of buyers meets demanding exhibitor needs”.

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