New Promotional Trade Arm for Yas

“Yas Experiences” formally debuts as one-stop promotional hub for Yas Island in Abu Dhabi

Yas Experiences has been launched to operate as a “onestop destination partner”, tailoring package solutions which inspire, facilitate and promote leisure and entertainment itineraries on Yas Island that appeal to holidaymakers from around the world.

Headquartered on Yas Island, Yas Experiences’ network of regional offices extends to cover key markets including the GCC, India, China, Europe and the CIS. Its team of more than 30 experts collaborate with destination partners to tailor Yas Island packages for travel companies based on the latest holiday trends and travellers’ preferences.

Marina Cipriano, General Manager of Yas Experiences, said: “The creation of Yas Experiences will help play a major role in driving Yas Island’s aspiration to become a global holiday destination of choice in Abu Dhabi. With the growing number of exciting leisure and entertainment experiences on offer, we aim to facilitate the work of our travel partners by providing packages that appeal to travellers in their markets, and promotional support services that guarantee their success, all through one trade hub.”

Since January, Yas Experiences has participated in roadshows, trade fairs and sales missions in key markets, in addition to implementing more than 20 joint marketing plans, and opening new offices in Russia and the UK.

Most recently, Yas Experiences hosted 50 European travel partners for a special weekend of entertainment and discovery on Yas Island. The three-day FAM trip was hosted in collaboration with the Department of Culture and Tourism Abu Dhabi. Guests were given a special preview of Warner Bros. World Abu Dhabi, set to open on 25th of July 2018, as well as the opportunity to visit the island’s award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, and Yas Marina Circuit, home of the F1 Etihad Airways Abu Dhabi Grand Prix. The excursion also included an introduction to recent attractions across the emirate, featuring a guided tour of the Louvre Abu Dhabi.

STAND No. 520