ITB China Conference Kicks Off

Experts to share insights on “Destination” and “Customised Travel” at ITB China Conference Day 1

The ITB China Conference, which runs parallel to ITB China, forms a key element of the B2B show focusing on Chinese outbound tourism. Co-hosted by TravelDaily, this exceptional travel think-tank invites business leaders and experts both from China and abroad to share their expertise and ideas on market hotspots in the industry.

Today’s morning sessions kick off with opening keynotes by James J ianzhang Liang, Cofounder & Executive Chairman of the Board at Ctrip; Eduardo Santander, Executive Director of European Travel Commission will talk about the “EU-China Tourism Year: A Year of Opportunities”; Leo Liu, President, Greater China, Wyndham Hotel Group gives a talk on “The Invariable Innovation and Crossover”; Yiyi Jiang, Head of International Tourism Research, China Tourism Academy discusses the “Trend of China Outbound Tourism Market” and Paavo Virkkunen, Head of Visit Finland and Executive Vice President of Finpro Ltd. will speak about “Sustainability a n d Responsibility, Fundamentals in Travel Industry Development”.

Today’s afternoon sessions are dedicated to “Destination” and “Customised Travel”. Moderated by Philip C. Wolf , Founder , Phocuswright Inc., the “Destination” session will feature a panel discussion on “EU-China Tourism Year” (ECTY). Panellists from major European destinations will explore how to upgrade the attractiveness of Europe as a whole to Chinese tourists. Fan Zhang, CEO, Mioji; Steven Shu, CMO, Meituan Dianping; Shihong Chen, Tourism Industry Director, Tencent Online Media Group, and other guests will further probe into the topic of destination marketing. Joseph Wang, Chief Commercial Officer, Travel Daily China, will moderate a panel discussion on “Connecting Destinations with Chinese Millennials”.

Jenna Qian, CEO of Destination Marketing, Ctrip as well as panelists from Merlin Enter tainment s , the Ministry of Tourism of Brazil, Turismo de Portugal and the Israel Government Tourism Office will look at marketing strategies targeting at Chinese millennials. For the first time ITB China Conference will feature a dedicated session on Customised Travel, which has become an important fast-growing market. Ms. Iris Cai, Co-Founder, UniqueWay will talk about “The Implementation of AI and Big Data in Customized Travel” and Executives from Abercrombie Kent as well as Lushu, will present interesting keynote speeches on “How to design customized travel products”. Afterwards ITB China and Qyer will launch the award ceremony of “It’s My World Travel Awards 2018”.


Fan Zhang, founder & CEO of Mioji, has a wealth of technology and management experience from working in the fields of voice assistant and semantic search during his time at Tencent and Sogou, the top Internet giants in China. His keynote on the evolution of customised tours comes hot on the heels of the release of a new report by Ctrip showing massive growth in this kind of travel (see article, page 5).

Founded in 2014, Mioji is a travel technology company which provides an AI-powered itinerary planning platform. Mioji has finished three rounds of financing and the total amount is over US$26 m. Mioji has been funded from BAI, DCM, Morningside Venture Capital and some local investors, and has achieved dozens of patents during the process of development. At present, Mioji has around 100 engineers. The key team has previously worked at top China Internet companies including Tencent, Sogou and Baidu and some world well-known companies in the travel industry, like Tourico Holidays, GTA and MIKI. Its core product “Mioji Plus” is a A.I.- powered SaaS platform to support travel agents in end-to-end trip planning with real time data access, itinerary automation and personalisation for improved productivity. This is powered by Mioji’s Artificial Intelligence travel engine which has been developed in-house. Zhang’s keynote today at the ITB China Conference will no doubt have a big following!