ITB China’s second edition officially kicked off in style with an official ribboncutting ceremony at 9:30 am yesterday, followed by a tour of the show floor.
Official attendees included Dr Christian Göke, CEO, Messe Berlin; Paavo Virkunnen, CEO, Visit Finland; Leo Liu President of Greater China, Wyndham Hotel Group; Dr Martin Buck, Senior Vice President, Messe Berlin; Eduardo Santander, Executive Director, ETC, Steven Shu, CMO, Meituan; David Axiotis, General Manager, ITB China; Rungang Zhang, Vice President & Secretary General, China Tourism Association; Bo Sun, Senior Vice President, Ctrip; Charlie Li, CEO, Travel Daily China; Elena Kountoura, Minister of Tourism, Greece; and Konstantinos Tsegas, General Secretary of Greek National Tourism Organisation.
ITB has firmly established itself as an international brand. With the start of ITB China 2018 the brand new ITB logos were launched, combining the individual profiles of three trade shows under the umbrella of an international hub. Changing views of the globe reference the individual trade show locations and create variations of a monolithic brand family which, sporting uniform trade show and product colours, font styles and logo designs, will in future be perceived globally as a single brand.
With an expected attendee number of 15,000, more than 700 exhibitors from 80 countries and around 800 buyers, China’s three-day B2B travel trade show shows significant growth after its premiere. The 18,000 sq m of exhibition space was completely sold out well before the show. The success of ITB China is reflected in the 50% increase of the gross exhibition area compared to last year. Meanwhile, a total of 2,700 attendees are expected to take part in the lectures, discussions and keynotes of the ITB China Conference, supported by more than 120 industry speakers. The recognized travel think tank, running parallel to ITB China, will invite business leaders and experts both from China and abroad to deliver their expertise and ideas on market hotspots in the industry.