Riga, Latvia’s “Hidden Pearl” Grows in Popularity

Riga hotels and other tourist establishments hosted 1.4 million foreign tourists in 2017, a 11.5% rise over 2016 figures.

In 2017, the largest number of the foreign tourists welcomed in Riga hotels and other tourist accommodations were from Russia (12%), Germany (11,5%), Estonia (8%), Lithuania (7%), Finland (7%), the Great Britain (6%), Sweden, Norway, Italy. and the United States.

The Head of the Riga Tourism Development Bureau Vi ta Jermoloviča attributes the successful growth to several factors. Among them is listed the successful advertising and cooperation with journalists and bloggers as well as the opening of several new flight destinations not only in the traditional markets as, for example, Finland, Norway, Italy, Russia and Spain, but also in new ones – the United Arab Emirates and Israel.

STAND No. 200/201