What They Said…

“Quotable quotes” from the official opening ceremony of ITB China 2018

ITB China kicked off in inimitable style with an official opening ceremony on Tuesday evening at the Kerry Hotel in Pudong, Shanghai attended by 600 high level industry dignitaries from around the globe. Following is a non-exhaustive selection of quotes from some of the speakers.


Dr Christian Göke
CEO Messe Berlin

“Now, supported by Messe Berlin’s 85 worldwide offices, our ITB team runs 3 shows every year: ITB Berlin, in Berlin, ITB Asia in Singapore, and for the second time, ITB China in Shanghai which is cohosted by TravelDaily
This is a special moment. I am thrilled to share with you our new ITB Global logos combining the individual profiles of three trade shows under the umbrella of an international hub. After its premiere last year, the success of ITB China is set to continue.
ITB China builds bridges and offers a multitude of networking events and opportunities for making new valuable industry contacts. This is real social networking! But there’s one thing that’s even more important: Not only ITB China, but also tourism builds bridges – bridges connecting nations, companies and individuals. There’s a saying: ‘We are all foreigners, nearly everywhere’.
And so, ultimately, I would argue that tourism and ITB China promote understanding among nations.”


Eduardo Santander
Executive Director,
European Travel Commission

“Why ITB? Because they are the best. It’s a simple risk. We took the risk last year. It was the first time. Nobody knew how it was going to go. But we came and we demonstrated that we were a partner destination last year, representing the unity of Europe. If there is strength, it is when there is unity. And this is what we have to learn about this EU China Tourism Year. It’s not only about creating business, but it’s about joining two ancient civilisations, working together, and not only working together, but trusting each other. Also, looking in the same direction for sustainable tourism, for the future generations. The EU China Tourism Year is also a huge opportunity to connect not only the main destinations of Europe, but also the lesser known destinations in Europe, but also in China.”


Leo Liu
President, Greater China,
Wyndham Hotel Group

“Here we again have felt the power and the influence of ITB China and China Travel Daily. As the most important tourism exhibition, ITB China will offer you new business opportunities, new thinking, as well as the solutions to your existing challenges. We are looking forward to ITB China 2018 which oversees the tourism and hospitality market in the Greater China region.
I guess most of you have experienced the exponential growth in the history of the world’s tourism industry. In face of this fast growth and fierce competition, how we are going to overcome the future challenges, let’s explore the solution together.”



Zhang Rungang
Vice-President & Secretary General,
China Tourism Association

“I really want to congratulate the success which has been achieved by ITB China. We want to thank ITB, because after building the successful ITB Berlin, they have brought the global professional experiences into China and established the important ITB China platform. I also want to thank Travel Daily, because they have served as an important bridge for introducing ITB into China. I also want to thank the companies for supporting ITB, and we have a very fast tourism market in China. The growth, speed and the size are very unique across the world. This has provided infinite opportunities to service providers across the world. ITB builds the platform to connect everyone in the industry. I wish the ITB China 2018 a great success.”


Jiqin Fang
Senior Vice President,
Ctrip Group

“I am here on behalf of the corporate service in charge of business trips for many companies. We know that in terms of service and market development, we are still lagging behind the excellent companies in overseas countries. So, taking ITB China, the important platform, we would like to learn from the excellent players from all across the world about business models, technology application, and innovative concepts. We want to build the world class service providers or companies in China’s tourism industry and contribute to the China dream.”