Events and Awards @ ITB China

The 2018 edition shows lively growth in following for awards, and great attendance levels at networking events, further underlining the importance of the show in underlining thought leadership and “building bridges”.

The first “It’s My World Travel Awards” – a cooperation between ITB China and Qyer, saw a full house on the afternoon and evening of Wednesday 16th May. The awards are the recognition for innovat ive tour i sm destinations, organisations and businesses that present the latest outbound travel trends of Chinese travellers and that are driving the positive transformation of the tourism industry.

Zhang Yi, co-founder of said: “We’re thrilled to be working with ITB China as the leading Chinese outbound travel platform. We expect to serve Chinese travellers and travel industry peers, aligning our expertise in rich user-generated content (UGC), advanced technology and great product experience, and promoting common development through deep collaboration.” is China’s biggest outbound travel service platform with 88,000,000 registered users and a daily visitor volume with more than 12,000,000. Qyer offers more than one million destination POI (Points of Interest) and has published more than 600 travel tips with a total visitor volume of over 380 million.

Awards included:

• Top 10 Travelers of the Year – recognising creative travel solutions
• Top 10 Pioneers of Travel & Tourism – recognising great contributions to the travel industry
• Top 10 Best Destinations – recognising most popular places in terms of culture, unique experience and safety
• Top 10 Amazing Travel Experiences – recognising best travel experiences, trendy but also suitable for the average traveller
• Top 5 Intelligent Travel Providers – recognising best transportation, accommodation, payment services

A full list and rundown will be available in the Review edition of ITB China News, published online one week after the show.

The Nepal Tourism Board (NTB) accepted an award for “Amazing Travel Experiences” in the “It’s My World Travel Awards 2018” for the Everest Base Camp Trek, based on 478,539 votes from the Chinese travellers within the past one month. With the extension of air connectivity between Nepal China sector and provision of on-arrival gratis visa for 150 days to Chinese visitors to Nepal, the growth from China market to Nepal is promising. Currently, five Chinese carriers- Air China, China Southern, China Eastern, Sichuan Airlines and Tibet Airlines – operate flights to Nepal. Similarly, Himalaya Airlines is studying prospects of operating in this sector. The growing connectivity certainly adds value to Chinese tourism in Nepal.

With Visit Finland as the official partner of ITB China, a networking evening was organised in the centre of the city on Wednesday 16th May, at Shook, Shanghai. Party-goers were able to take advantage of the enormous rooftop terrace overlooking the Huangpu River, and drink-in the history of this magical place. The Shook is located at the famed Swatch Art Peace Hotel. Today, under the leadership and creative guidance of the Swatch Group, the Peace Hotel, in its long history, welcomed a number of illustrious guests and hosted some notable events including the First International Opium Conference in 1909. Political leader Sun Yat-Sun gave an important address there after becoming the provisional president of the Republic of China. Chiang Kai-Shek and his fiancée Soong Mei Ling (of the storied Soong Sisters) celebrated their engagement at the Peace Hotel.

ITB China Cruise Night 2.0 – Powered by Ctrip, the ITB Sundowner powered by Maritim, and the “European Night” have been other notable events this year.

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