Italy official partner destination of ITB China 2019


Italy is the official partner destination of ITB China. The partnership follows an agreement signed by David Axiotis, General Manager of ITB China and Maria Elena Rossi, Marketing and Promotion Director of the Italian National Tourism Board during this year’s ITB Berlin. The Italian National Tourism Board will make its debut at China’s largest B2B travel trade show and will have a major presence in hall 1 of the World Expo Exhibition and Convention Centre. Italy will be the largest national exhibitor displaying its history and culture that is enriched with a unique combination of nature, food and lifestyle.

The ITB China Italian pavilion will be showcasing the multitude of Italian tourism products and destinations among which are con rmed: Regione del Veneto, Vicenza e’Soc cons.R.L., Save Spa – Venice Airport, Venezia Unica Citypass by Vela Spa, Biella Tourist Board, Turismo Torino e Provincia Tourist Board, Easy Nite SRL, Verticalife, DMO Piemonte, PromoTurismoFVG – Friuli Venezia Giulia Region, Doubletree by Hilton Venice North and Venice events.

As the partner destination of this year’s ITB China Italy will co-host the ITB China Opening Dinner in the evening of 14 May 2019 set to take place in the Shangri-La Hotel Pudong, Shanghai. The Southern European country will fascinate visitors with a colourful program of events.