ITB China Buyers Circle launched in 2019

The recently launched ITB China Buyers Circle is set to add a new dynamic to the annual show. The new China-wide buyers’ community covers all segments and regions, exclusive to professional Chinese travel buyers. Besides the founding partners, the list of supporters continues with MICE & Corporate Travel Partners and Customised & Themed Travel Partners showing their strong commitment for this ITB China initiative.

The list of the MICE & Corporate Travel Partners of the circle is a long one, ranging from CITS American Express Global Business Travel, CWT China, BCD Travel China, Tempus TMC, MEIYA Group, Bravolinks, Grand China MICE, HC MICE, SMART MICE and Shanghai MICE Consultant Committee. MICE & Corporate Travel are continuing to converge and with its booming market. China has become one of the most important source markets of global MICE and Corporate Travel industry.

Albert Cao, Vice President of SMCC Council and the Vice President of Across China Communication said: “ITB is the number one travel trade show brand in the world, which successfully established a global travel industry platform which MICE travel is a very important part of. In its third year, ITB China has been playing a very important role in the Chinese travel market and serves also as a bridge between the Chinese and international MICE travel market. I believe the partnership with the ITB China Buyers Circle will help to bring more travel resources to Chinese buyers”.

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