Chinese sports travel market booming

The ITB China Travel Trends Report has revealed that sports travel is set to grow by 25-30% over the coming three years.

According to the market survey result from 300 Chinese outbound travel agents, sports travel is expected to reach RMB 1.5 trillion by 2020. Despite the growing interest and an increasing purchase power, the difficulty involved in securing tickets to events poses signi cant barriers for travellers – making ticket arrangements a field in which travel agencies and package providers have a critical role.

Sports trips are typically built around big sports events, with the most popular events including NBA basketball and FIFA World Cup football. European football leagues in England, France, Germany, Italy, and Spain are also most popular. Apart from these, the 2019 AFC Asian Cup and the 2020 UEFA European Football Championship are expected to be the top events among Chinese sports travellers over the next couple of years.