Themed travel: How product design makes the difference

Today at 2:25pm, delegates to ITB China will have the chance to join a roundtable entitled Themed travel: how product design makes the difference. One of the speakers, Xavier de Rohan Chabot, CEO and Founder, Xavier Adventure, is known for among other things having founded the famous brand Quechua. He is also the global vice president of Andaska and the global CEO of HUWANS in France. We asked him how he is working in the Chinese market today.

Outdoor travel has been booming in China for the past few years, and the needs of Chinese travellers are changing. Chinese educated families are increasingly looking for different travel with local experiences, close to nature. The need of nature and authenticity is getting stronger and outdoor sport is more and more popular.

Xavier Adventure is one of the pioneers of adventure travel in China which offers the ability to discover the best outdoor spots by fair means (hiking, cycling, hiking, kayaking, or horseback riding). This proposal is only possible thanks to our outdoor guide network, who manage and guide the trip safely.

Our travels are more and more successful in China especially in the French Alps to make the famous TMB, in the Dolomites in Italy, but also in Indonesia, Nepal and Thailand. We can now count on a solid network of BtoB partners in China who sell our travels. There are located in the main cities in China as Shanghai, Beijing, Shenzhen, or Guangzhou.

How and why is ITB China important as a platform to discuss these questions?

ITB is a world reference in terms of travel shows, and ITB China is now a “not to be missed” appointment for professionals. All major travel stakeholders are present in the travel agents as well as the tourist offices and the DMCs. We have many appointments on our booth with clients and prospects and we can present our offers and discuss market trends. The show also gives us very important visibility because the attendance is important and the public qualified.


Photo: Xavier de Rohan Chabot, CEO and Founder, Xavier Adventure