True to concept

ITB China more than ever “connects people”

David Axiotis, General Manager ITB China says he is “extremely happy” with how ITB China is progressing from year to year. We asked him how demand has been this year.

Exhibitor demand for our third edition has been undiminished. The rising demand for exhibition space by European destinations reflects the trend of Europe remaining the number one longhaul destination for Chinese tourists. Being the largest regional pavilion exhibitor, the presence of the European Travel Commission (ETC) underlines this fact. Our European highlight this year is our partner destination Italy, debuting with the largest national presence at ITB China 2019. In general, we expect an attendee figure of far more than 15,000, approximately 800 exhibitors from 84 countries and around 850 buyers which clearly shows the industry acceptance of the show concept.

Staying true to ITB China’s concept, we are dedicating ourselves even more to connecting people. We have put a lot of efforts into increasing our networking event schedule. We are continuing the series of our established and very well accepted Networking Events, such as the Grand Opening Gala Dinner one day prior to the show attracting more than 600 guests, the It’s my World Travel Award Lunch in partnership with gathering bloggers and KOLs from all over China or the ITB China Cruise Night powered by Ctrip. In addition, we are launching a whole series of topic-based networking lunches during the trade show, providing dedicated exchange platforms covering topics such as customised travel, travel technology as well as MICE and corporate travel.


What are the “KPI’s”?

ITB China is specifically designed as a pure B2B show focusing solely on business without any B2C involvement. And as such, ITB China has established itself within only three editions as the largest B2B-exclusive travel trade show in China.

Our mission thus is to be the nationwide platform connecting the Chinese with the international travel industry while covering the whole bandwidth of the sector. As such we focus upon the major segments that are driving the business today in China and provide an overall market platform thus connecting players from the leisure, corporate, mice and digital travel scene at our show.

Furthermore, we put a strong focus on content, because we strongly believe that knowledge and the permanent identification of trends is the key to sustainable success for all market participants. ITB China Conference is a leader when it comes to innovation and information about current happenings in the Chinese marketplace. Experts set forth their visions for the travel industry’s future during the conference, illustrate current examples of best practices and discuss the challenges now facing us. Over the last 53 years we have built up ITB as a strong and truly global brand. Our aim is to further expand and secure ITBs market position in the Chinese travel market.

What are the main elements that will be new at this year’s show?

This year, we bring a range of highvaluable innovations:
In cooperation with Kairos Future and exclusively based on insights and data from our Chinese buyers’ community we determine Chinese travel trends in our newly launched ITB China Travel Trends Report. It is a yearly publication illustrating upcoming trends and the needs of Chinese travellers. The 2019 report takes on of-the-moment topics that will significantly impact the Chinese travel and tourism industry: Customized and Themed Travel, with special focus on Island Travel, Adventure Travel, Sports Travel and Culture Travel.

We have also launched the ITB China Buyers Circle – a nationwide buyers’ community for all professional Chinese travel buyers. It expands the presence and activities of ITB China far beyond the exhibition itself. Underlining the strong support of the Chinese travel industry for this initiative: More than 30 of China’s leading travel agencies have become official partners of the ITB China Buyers Circle and travel agents from more than 400 different agencies have joined the circle by becoming Founding and Segment Partners. The ITB China Buyers Circle will also be identifying the trends and developments of the Chinese source-market in the form of our yearly report.

Photo : David Axiotis, Director and General Manager, ITB China

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