A key partner

Leo Liu, President of Wyndham Hotels & Resorts, Greater China, talks about why his group is back at ITB China as a main player.

Wyndham has again partnered with ITB China this year. Last year they already took the big step of becoming official hotel partner of the event. We asked Leo Liu, President of Wyndham Hotel & Resorts, Greater China, to tell us about the partnership.

Wyndham Hotels & Resorts debuted at the ITB Show in 2017, and this will be our third consecutive year participating. All of them have been very rewarding. Last year we were one of ITB China’s strategic partners. During the three-day exhibition, over 240 meetings were scheduled with potential buyers at our Wyndham Hotels & Resorts booth. These included inbound and outbound independent and group travel agencies, convention organisers, and corporate clients. Approximately 15,000 top qualified local and international trade visitors attended and learnt about our brands, our latest developments, and our plans for Wyndham Hotels & Resorts in Greater China in particular. We also engaged them through speaking with our on-site representatives, our news piece on Travel Daily, and via many themed panels and presentations. The ITB China Show last year not only helped our brand’s visibility, our hotels also have established direct contact and created business opportunities with many diverse customers including OTA, business travel management companies, customized travel tour companies, hotel wholesalers and many others. It’s fair to say that the exposure through ITB China greatly bene ted the overall development of Wyndham Hotels and Resorts in Greater China.


What does the partnership entail? What are its goals?

We are honoured to be ITB China’s official hotel partner this year and work closely together again. ITB China has a long-standing reputation in the industry. ITB not only shares its international vision to the many travel marketing professionals who attend, it also provides an excellent platform for those professionals to connect, all with the ultimate goal of bringing our Chinese consumers the best travel experience possible. This year, ITB China is also partnering with the Italian Tourism Bureau and Air China, and we look forward to forming meaningful strategic collaborations with them too. I trust that through our various partnership and marketing initiatives in bringing the group greater exposure, more and more Chinese and foreign tourists will be discovering and staying with us and have Wyndham’s hotels as their top choice as they plan their travels. The Chinese market is one of Wyndham Hotels & Resorts’ key strategic focal points outside of our America market. With the group’s already proven success in China’s first- and second-tier cities, we are spending more energy in penetrating into the third- and fourth-tier cities as well as the Hong Kong, Macau and Taiwan regions, by introducing more new hotel brands into these markets. Collaboration with ITB opens the door to many opportunities in my opinion, and it would undoubtedly help the execution of our group’s strategy – “all-stars, multiple brands, new model” in Greater China.

What new products and services are being promoted this year by Wyndham at ITB China, and what does your roadmap look like for the coming years?

In addition to our China office’s Global Sales team, we also welcomed representatives from around 18 domestic and international hotel brands within our group to participate in the event. For instance: Wyndham Grand Crete Mirabello Bay, Ramada Plaza Milano, as well as several soon to be opened properties including Wingate by Wyndham Haikou Chengmai, Wyndham Grand KN Paradise Cam Ranh in Vietnam, and many others. As we all know, the 2022 Winter Olympics will be held in Zhangjiakou, China. Wyndham Hotels & Resorts is thrilled to have an exciting new project in close proximity to the main skiing venue for the Games. We are looking forward to providing a warm and comfortable experience for our sport-loving guests, in keeping with our renowned hospitality standard. Wyndham Hotels & Resorts has always been optimistic about the development of China’s new tourist market, and will continue to support and enable China’s tourism industry.

Photo: Leo Liu, President of Wyndham Hotels & Resorts, Greater China

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