ATN @ ITB China


The Adventure Travel Network opens the gates to new experiences throughout Asia

Adventure Travel Network (ATN) is an international network of DMCs around the world, primarily specialised in adventure & nature tours, and focusing on customised trips. We asked Laurent Holdener – Managing Director – Terre Cambodge to tell us more about ATN’s activities in Asia.

We have always been strong in African and Asian continents, with numerous agencies based locally. We are willing to share our expertise in creating unique tours for tour operators looking for new products.


Laurent, we notice you have on your booth your colleague from Laos. Can you tell us more about the unique selling points of Laos for the Chinese market?

Firstly, geographically, Laos borders China. While obviously there are overland crossing possibilities in Mohan / Boten (province of Luang Namtha). Northern Laos is particularly suitable to nature-based activities like hiking. The slopes are not steep and the landscapes are stunning, with scattered ethnic minority people villages, century old wild tea trees in Phongsaly, hot natural springs in Muang La area and amazing forests, like the Nam Ha National Protected Area (NPA).

Laos is a safe, secure and stable destination. It is a slow-paced, calm, quiet, serene, relaxing and still very authentic country. It also has very little air pollution, as there are few industries. These are strong arguments for urban Chinese visitors, often coming from polluted cities. The Chinese are building a high-speed railway across Laos, to link Kunming / Yunnan to Vientiane, the capital of Laos. The railway will eventually go across to Thailand to connect Bangkok and further south Singapore. In little over than 3 years from now, it will be complete and operational. It is the right time to visit Laos while it is still relatively unfrequented.

What about Cambodia?

We offer multi-sport activities: trekking deep into the jungle, far from people, close to the animals and nature. Then there’s kayaking, surrounded by the verdant jungle where one can navigate through lush greenery and dense growth of trees along the Kampot River. Explore Cambodian “Cuisine” with its local flavours on a journey full of surprises. Meals are balanced between cooked and raw, solid and liquid, sweet, sour, salty and bitter. For an interesting experience, travellers can stay in a village with the local people, surrounded by spectacular primary jungle offering a wide panel of possibilities for nature enthusiasts. Off the beaten track adventure journeys are managed by Terre Cambodge.

Sri Lanka has grown, over the past 5 years, as a popular destination for the Chinese market. What is on offer here?

People can discover historic ruins , lush countryside, mesmerizing hill country with endless tea plantations, and white sand beaches. In a few days’ time, one can cover many popular places and enjoy some adventure activities such as trekking, cycling, catamaran cruising, white water rafting, boat excursions to spot dolphins and whales, snorkelling, jeep safari and so on.

And Mongolia?

Mongolia is such a wonderful country to visit, yet so different from any other place on earth! It is a very interesting country neighbouring the People’s Republic of China, providing the right number of varied landscapes in so many locations, that makes this place a pristine destination for Chinese citizens who want to escape the crowd and the cityscapes. It is a place to enjoy nature, rest and enjoy great outdoors activities, riding camels along the sand dunes, hiking on the rocky formations, or just relaxing at the hot springs.

What are the key aims of your presence at ITB China this year?

We are very excited in entering the Chinese market, and looking at the opportunities that it offers. We all have experience in arranging tours for Chinese customers , and we are looking at expending our relationship with additional partners present at ITB. ATN is presenting the full range of adventure products that each destination can offer, from cycling to sailing on a catamaran, the variety of activities is very diverse. In addition to nature oriented activities, each destination has a rich history to showcase.

STAND No. 740

Photo: Laurent Holdener – Managing Director – Terre Cambodge, Adventure Travel Network (ATN)

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