G Adventures – A Case Example

According to Bruce Poon Tip of G Adventures, “Adventure travel is more than a vacation. It’s a chance to get to know your world better by putting yourself on a first-name basis with the people, places, and things that make it worth exploring.”

The proof that adventure tourism is lucrative comes in the track record of Poon Tip’s company. In 1990, he founded G Adventures with nothing more than two credit cards and a burning desire to create “an authentic, sustainable travel experience like nothing the world had ever seen”. 28 years later, they’ve grown from a one-man show to a company of over 2,000 worldwide in 23 offices, and from a handful of trips in Latin America to more than 650 adventures spanning the globe.

STAND No. 622

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