ITB China News – Day 2 Edition

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Belt and Road Moving Forward

“Belt & Road” is often bandied about these days, but just what is the Belt & Road, and how do the pieces fit together?

More than two millennia ago the diligent and courageous people of Eurasia explored and opened up several routes of trade and cultural exchanges that linked the major civilisations of Asia, Europe and Africa, collectively called the Silk Road by later generations. For thousands of years, the Silk Road Spirit of “peace and cooperation, openness and inclusiveness, mutual learning and mutual benefit”, has been passed from generation to generation, promoted the progress of human civilisation, and contributed greatly to the prosperity and development of the countries along the Silk Road. When Chinese President Xi Jinping visited Central Asia and Southeast Asia in September and October of 2013, he raised the initiative of jointly building the Silk Road Economic Belt and the 21st-Century Maritime Silk Road (now referred to as the Belt and Road), which have attracted close attention from all over the world. These will also see enhanced cooperation in and expansion of the scale of tourism, the holding of tourism promotion weeks and publicity months in each other’s countries, joint creation of competitive international tourist routes and products with Silk Road features, and heightened convenience in applying for tourist visa in countries along the Belt and Road.

Many at this year’s ITB China will be working to harmonise and move the project forward. Indeed, even conference sessions such as a keynote speech and a case study on the “Belt and Road Initiative – How Does It Affect the Business Events Industry in China?”, Moderated by Philip Pang, Marketing and Membership Manager, PCMA ICESAP, will spotlight this extremely important initiative. Yet another factor making ITB China a “not to be missed” event.

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