Buenos Aires works towards digital transformation

The city tourist board of Buenos Aires and the Argentine Association of Hotels have launched a new space for reflection on the impact of technology and innovation in tourism. More than 100 directors recently attended a “breakfast on digital transformation” as part of the InnovaTur BA programme to reflect on digital advances as part of the solution to the challenges of combining continued growth with a more sustainable and responsible tourism sector. The city tourist board has already gathered more than 70 organisations in spaces of reflection on different experiences in the tourism sector and other areas of knowledge to shape future leaders through a digital transformation that allows businesses to gain more potential while meeting sustainable development objectives.

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