Greece: 365-Day Destination

With over 10% international tourism growth in 2017, Greece counts on tourism

Greece’s tourism policies have helped to extend the travel season, promote different thematic products, open new markets and boost connectivity by air, land and sea.
The World Travel & Tourism Council estimates that tourism in 2017 helped boost the Greek economy by 6.9% – supporting nearly one million jobs and representing 20% of the country’s GDP.

According to Greece’s Minister for Tourism, Elena Kountoura, tourism truly unites people: “It’s all about open borders, freedom and democracy, and the right of everyone to be able to travel. At the same time, the megatrend is for people, when traveling, to seek authentic experiences. In the past, there were a lot of all-inclusive packages, but in the last two years we have been developing, with our regional offices, a lot of thematic products so we can give a broad number of different opportunities and choices to our visitors.”

For 2020, Greece aims to have more than 35-million tourists and more than 20% extra capacity, and for tourism to account for 22% of GDP (+2%).

STAND No. 610

Elena Kountoura – Greece’s Minister for Tourism;
Dr Christian Göke – CEO, Messe Berlin

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